Google Play: Deeplinks — Work

2024

Deeplinks

Is a suite of products that helps Android developers build, test, release, and manage apps on the Play Store. From Play Console for publishing and app performance analytics, to tools like Android Vitals, Pre-launch reports, and custom store listings, it empowers teams to optimise quality, user acquisition, and retention. It’s designed to support developers at scale—whether they’re indie creators or global app publishers.

Google.com

Google

Sr Product Designer

UX, UI

Prototyping

Problem
Inconsistent and unreliable deep links setups led to broken user journeys and developer friction across Play.

Audience
Android app engineers and product managers.

01.

In a nutshell.

I Designed the Deep Links Builder for Android developers—making it faster and easier to create, manage, and validate deep links without relying on manual processes or complex tooling.

Key features added inculde:

Interactive Path builder
Test emulator
Refined publishing flow

02.

Review.

38% reduction in deep link-related bugs reported after launch.
43% faster average time to create and validate deep links.
85% adoption rate among target Android engineering teams within the first month.
Internal satisfaction score of 9.1/10 from developer feedback surveys.