Information
Résumé
X
Revolut: Rewards
Meta: Messenger
Revolut: Payments
Altro: Humanoid
Buckingham Palace
Yoyo Wallet
Revolut: Referrals
Revolut: QR
Facebook: Media Explorer
Facebook: Rollback
Google: Multiple Owners
Hub
Allows Businesses To reward Customers With Everyday Lifestyle Rewards Through A Single API.
Yoyogroup.com
Yoyo
Produt Designer
Prototyping
User research
UX, UI
Our clients are struggling to turn customer insights into actionable strategies, making it difficult to deliver targeted, personalised campaigns at scale.
Marketing managers from key clients — including brands like Caffè Nero, Planet Organic, and Rolls-Royce — were looking to set up promotions and reward schemes tailored to their customer base.
- Improve merchant engagement with the dashboard.
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Simplify the process of creating personalised campaigns.
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Increase usage of customer insights tools to drive better outcomes for merchants.
- Redesigned the dashboard structure for clarity—focused on surfacing the most critical tasks first (Campaigns, Rewards, and Insights).
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Introduced a guided campaign builder, reducing steps and explaining each stage clearly.
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Built an Insights Overview page, turning raw data into digestible trends and customer segments with simple call-to-actions like “Create Campaign for This Segment.”
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Added real-time performance tracking for active campaigns.
- Campaign creation increased by 38% within three months of launch.
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Average time to create a campaign dropped from 18 mins to 6 mins.
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Customer repeat purchase rate improved by 12% for merchants who used the new campaign tools.